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Sunarto Xie

Senior Vice President

BUSINESS IMPACT

25%

Customer
Satisfaction Level

30%

Operational
Efficiency

15%

Operational
Costs Reduction

20%

Increase
It’s Sales

ABOUT KR APPARELS

The roots of the KR Apparels can be traced back to a tiny downtown production unit in Mumbai. On the onset of the readymade garment manufacturing industry in 1979, their business started off as an experimental one. But soon these experiments took shape and we became the number one men's shirts and trousers brand in Kerala. And the rapid growth in other southern Indian states followed.

Their approach as a brand was to provide a holistic clothing solution to customers which included everything from corporate wear, casual wear, party wear, and ceremonial wear. Over time we managed to carve out a niche as a lifestyle brand in South India.

PROBLEMS THEY FACED

Despite its reputation for producing high-quality clothing items, KR Apparels faced several challenges when it came to managing customer requests. For instance, when a customer asked for a sample image of a particular product or enquired about the availability of a particular item, the company had to manually search for the relevant images in a different folder.

This process was not only time-consuming but also prone to errors, as there were instances when the company sent the wrong images to customers. Additionally, KR Apparels faced challenges in managing its inventory, as it was difficult to keep track of the stock levels in real-time. This often led to situations where the company received orders for products that were out of stock, resulting in poor customer experiences.

SOLUTION MIDAP PROVIDED

To address these challenges, MIDAP developed a comprehensive solution that enabled KR Apparels to manage its inventory more efficiently and improve the overall customer experience. MIDAP developed a custom Google Sheet that was linked to the company's inventory. The sheet was designed in a way that made it easy for the company's staff to update the inventory levels in real-time.

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